I had this particular Vogue Pattern magazine. I just loved (and still love) the wrap dress. I made this pattern and wore it for my junior class picture. Unfortunately, I don't know where the dress, pattern or pictures could be. :( Thanks Andrea for the memories and for writing this brief history on DVF and the wrap dress.
It was 1974 when designer Diane von Furstenberg just simply wanted to create a piece that was bold enough for work and sexy enough for play. Henceforth the revolutionary idea of a printed jersey knit dress came to life, and the woman behind the idea was even more extraordinary. Obviously Diane accomplished her goal, because by 1976 she sold over five million wrap dresses. That same year, she graced the cover of numerous major magazines including Newsweek Magazine, which dubbed her “the most marketable woman since Coco Chanel.”
26 year-old Diane knew what women wanted and needed when it came to clothing. She knew that no two women were crafted the same. She chose prints and jersey knit material to hid things that were not meant for the public eye and shine light on areas that women wanted to express. Like the hips, breasts and legs, and essentially the wrap dress became the must have staple for any independent woman.
Andrea Henderson is a fashion writer for Empower Magazine and her own magazine-style fashion website. She features tips for fashion trendsetters and the fashionably challenged and covers the fashion scene in her hometown of Houston, Texas. Andrea wants the world to know that Houston is more than cowboy hats and boots.